Andrew Alford’s vision for Dirty Lines Design is one that aesthetically connects the potential of luxury hospitality spaces with a storyline that visually respects its gilded past while designing its opulent future. Eccentric, luxurious, and comfortable, while remaining fashionable and contemporary, are the constant elements that Andrew frequents while aiming to be the “couture artist of the decorating world”
Since opening Dirty Lines Designs in 2007, Andrew has worked on diverse projects including luxury hotels, boutique spas and resorts, and top restaurants and lounges, becoming known for his unconventional style which socializes design elements into elevated, magnetic experiences for an unparalleled client experience. Its Andrew’s principle that, “You can create the most beautiful room in the world, but it will all be wasted if the guest doesn’t experience the space with all their senses.”
Andrew’s background and early apprentice years were spent learning with some of the top interior designers in the field including a start with Thomas Jayne Studio (New York) as a receptionist gleaning insight into the New York design world. Being mentored by Thomas Jayne afforded Andrew a practical knowledge of classical design and experiences that led him to a Junior Design position with David Kleinberg Design Associates (New York). While working at DKDA, Kleinberg furthered Andrew’s formal design education by enrolling him in design classes at Parson’s School of Design, New York.
After relocating to San Francisco, Andrew continued advancing his career in interior design as the Style Manager for Kimpton Hotels and Restaurants, where he established his love for hospitality design. In Andrew’s words, “Creating a beautiful space for a private home is satisfying, but creating one that can be shared with the world is just about as “rock star” as you can get.”
Since launching Dirty Lines Design in 2007, clients have included Joie de Vivre Hospitality, Kimpton Hotels and Restaurants, W Hotels, Societe Hospitality, Waterford Hotels among other individual owners. Andrew’s work has been featured in the New York Times, Newsweek, Hotels Magazine, Hospitality Design Magazines, Boutique Design Magazine and Green Interiors Magazine. In 2009, Andrew was awarded Hospitality Design Magazine’s “Wave of the Future” award.